Posting on LinkedIn, Nutshell Creative managing director Lucy Swanston said: “I wonder… did Dropbox consider the key role that paper plays in our society socially and economically before making unsubstantiated claims. “Because we are advocating the use of print on paper, sending your letter by mail will have more impact, but we ask you to email a copy in the first instance and leave it to your discretion if you want to send the letter,” explained membership and anti-greenwash coordinator Gina Smith. Two Sides has created a sample letter that can be adapted by companies and individuals who wish to add their weight to the campaign. Its data centres accounted for most of its 182,486 MWh of energy use. The vast majority of Dropbox’s own greenhouse gas emissions – around 55,000 metric tons of carbon dioxide equivalent – are related to its data centres, according to the firm’s 2019-2020 ESG fact sheet, the most recent available. The greenwashing wording in the promo included: “save the trees”, “learn three ways you can use Dropbox to do your part for the planet by cutting down on paper waste”, “secure your data and the future of forests”, “saving trees is our signature move” and “paper doesn’t grow on trees”. The email had the subject line 'Be-leaf it or not, we can all save more paper'.

What is paper dropbox